In A Heartbeat was born out of my love for unique and thoughtful gifting ❣ The Lifeline Collection was the first to be launched in July 2016, it remains to be our flagship collection. Shortly after the Abjadiah Collection was launched and very quickly we evolved into an everyday fine jewelry brand specialized in customized jewelry. Since the launch of the customized collections the brand has grown to include ready to buy items inspired by the modern woman.

At In A Heartbeat, our vision is to design everyday fine jewelry. Our fashion style is chic, classy, timeless and trendy. We aim at redefining the concept of bespoke jewelry. Our customized collections celebrate individuality and give the customers the chance to reflect their own style. Our jewelry is made to tell your story!

Nour Nasif

Founder & CEO